Commentary
Why 'Content' Is Like Blueberries
- by Joe Mandese @mp_joemandese, October 2, 2012
Well, not quite. Or at least not yet. But Activate CEO and OMMA “What Is Content” panel moderator Michael Wolf kicked his panel off by conceding, “I hate the word content. It feels like filler. I made a pie and I filled it with blueberries.”
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
