Around the Net
Start-up Lets Consumers Sell, Profit From Their Own Online Data
- The New York Times, Wednesday, October 3, 2012 1:20 PM
Start-up Enliken encourages Web users to download software that tracks their online activity, and through a personal dashboard allows them to limit what gets captured and sold to advertisers. Users pick one of several independent charities to receive the proceeds; Enliken takes a 10% cut. Founders hope to someday give consumers other perks, too.
