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New Ads For Truvia Are Sweet

Stevia leaf is the zero-calorie sweetener du jour. And Cargill, which makes Truvia, is billing it as the all-natural alternative to Equal, NutraSweet, Splenda and Sweet N' Low, among others. A new, $30 million campaign, via Seattle-based Creature plays up the Stevia plant origins of the sweetener with a new theme, “From nature, for sweetness.” 

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