Email Design For All: The Mobile Inbox

ExactTarget Blog, Thursday, October 4, 2012 4:48 PM

Email opens have climbed from 10% in 2011 to over 30% in 2012, and marketers are responding to the trend by increasingly designing emails that focus on the overall experience, respectful of all environments. To do this, design for your audience, touch, legibility, reality and longevity.

Read the full article on the ExactTarget Blog.

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2 comments about "Email Design For All: The Mobile Inbox".

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Justine Jordan from Litmus, October 4, 2012 at 6:22 p.m.
The link above is going to McSweeney's "decorative gourd" post... funny but irrelevant. Guessing that's a mistake?
http://www.mcsweeneys.net/articles/its-decorative-gourd-season-motherfuckers
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Katie Brown from Media Horizons, October 5, 2012 at 9:36 a.m.

Agreed, the link is sending me to the wrong page as well. I believe it should be linked to this article here: http://blog.exacttarget.com/blog/email-design-4/email-design-for-all-the-mobile-inbox