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Oreo Super Bowl Bound

The brand is concluding its 100th birthday with a trip to the big game. “Mondelez, the cookie brand's parent company, was officially launched Monday as the new home for the snack and candy brands of the now-defunct Kraft Foods Inc., which has split into two new companies,” said Adage. Additional birthday festivities included birthday cake-flavored cookies and parties worldwide.

Read the whole story at Advertising Age »

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