Around the Net
RTB: Market Segments Spending Most
- eMarketer, Monday, October 8, 2012 2:28 PM
Telecom, online retail and car companies are the top market segments using real-time bidding (RTB), according to eMarketer. AT&T spends the most in the space, with Sprint Nextel in fifth place and Verizon in tenth. Amazon.com took fourth place; eBay, seventh; and Dell, eighth, eMarketer tells us, citing a report from Rubicon Project based on its clients. Search marketers becoming more familiar with RTB, may see some similarities in bid marketing techniques.
