As many as eight in ten UK Internet users have a profile on at least one social media website, according to a new poll by InSites Consulting, quoted by The Drum. Facebook is the most
popular social network, with more than two in three internt users active on the platform. Twitter comes next with 28% of all users, followed by 26% on LinkedIn. Continuing smartphone adoption is one
of the factors that determine increased use of social media.
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