Around the Net
Arrival Time of Email Campaigns Affects Performance
- MarketWatch, Tuesday, October 9, 2012 4:41 PM
A survey released today by StrongMail reveals that 80% of businesses reported an uptick in email performance when sending messages at a particular time of day. 87% report that there are tangible benefits associated with being able to control when emails arrive, with fully 1 in 3 believe sending at the ideal time increases revenue. Still, over half are not testing to find that ideal delivery window, and only 39% are segmenting email by time of day.
