Around the Net
More Emails Opened on iPhone Than Any Other Mobile or Desktop Client
- Marketing Land, Tuesday, October 9, 2012 4:47 PM
According to data published by email testing and analytics company Litmus, the iPhone is the leading platform for email opens, surging ahead of Outlook for the first time earlier this year. A study of over 1 billion emails found that 20% of opens occured on an iPhone, followed by Outlook at 18% and Yahoo! mail at 13%.
