Around the Net
Marketers Not Yet Leveraging Mobile's Relationship Potential
- Marketing Charts, Wednesday, October 10, 2012 4:53 PM
A new study by the CMO Council found that 51% of marketers are using mobile communications to nofity and inform customers and 43% are delivering content and services, many are missing opportunities to deepen relationships. Only 23% use mobile for customer care, 19% gather real-time insights, and 18% use the channel to acquire or reactivate customers.
