Around the Net
80% of Consumers Say Email Influences Online Holiday Shopping
- Direct Marketing News, Friday, October 12, 2012 4:17 PM
Any retailer already knows that email influences online holiday shopping. Well now we know how much - 80%. That is the percentage of respondents to a new survey by Yesmail who claim that email promotions "somewhat" or "strongly" influence their decision to buy online. Another key point in the study is that fully 1 in 5 have already begun their holiday shopping by October, which helps explain this year's season-creep.
