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Pinterest Provokes Shopper Desire

A full 69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, reports AllFacebook, citing new data from Bizrate Insights. Compare that with the 40% of Facebook users who expressed a similar desire to spend, and Pinterest’s power becomes clear. “Pinterest has proven to be a more reliable ecommerce conversation starter than the social network,” AllFacebook writes. The study also found that an overwhelming percentage of people visit Pinterest over Facebook to get purchasing inspiration.

Read the whole story at All Facebook »

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