Silverpop CEO Bill Nussey weighed in on rival ESP ExactTarget's acquisition of marketing automation firm Pardot. Writing on his company's blog, Nussey lauded the move because of the "the renewed
interest it brings to the need for truly integrated digital marketing platforms" and of the future such mergers bring of "delivering dynamically evolving campaigns to each person based on their
individual behaviors across the Web."
Read the whole story at Silverpop Blog »