A Tennessee market research and branding firm is defining the image of Enterprise
Florida Inc., that state’s economic development organization. Nashville-based North Star Destination Strategies will “uncover Florida’s business brand” and “express
the identity we want the world to see as it pertains to business,” said Melissa Medley, chief marketing
officer for Enterprise Florida, wrote in an Oct. 12 email. Tampa's ChappellRoberts and two other Florida
firms were passed over for the six-figure branding.
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