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Stop Link-Building; Start Earning Links

  • SEOmoz, Friday, October 19, 2012 4:45 PM

Rand Fishkin looks at old link-building practices and link-earning strategies to help marketers move into new tactics that could help sites remain relevant in the search engine results pages to drive traffic. He believes Google is trying to eliminate the practice of link-building and renew the practice of link-earning, pointing to so many marketers embracing content marketing.


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