Around the Net
Mobile Email Opens and Clicks Peak Around Meal Times
- Marketing Charts, Monday, October 22, 2012 4:45 PM
A new study analysis of over 150 emails by TailoredMail has found that mobile opens spike at breakfast and dinner times. 14% of all mobile opens and clicks occurred between 6am anf 8am, with another 12% from 6pm to 8pm. No other block of time reached the double digits in percentage, though noon - 2pm was closest at 9%.
