Integrating email and social can mean using your email program to promote your social channels. But it can also mean tapping the reach of vast social networks like Twitter to feed new subscribers
into your email program. Linking your bio to an opt-in page, using Twitter Tools for a promotion and using "Click to Tweet" for your signup page are all ways to leverage Twitter's unique platform and
tools to extend your reach in the inbox.
Read the full article at Social Media
Examiner.
Read the whole story at Social Media Examiner »