TV apps: No big deal for luring TV viewers to shows.


While TV apps made be good for lot of stuff -- games, extra info and other content -- apps makes no difference whether viewers will watch a TV show.

In a presentation at OMMA Video in Los Angeles,  Ben Theriault , senior vp of sales for North America , GfK Digital Market Intelligence, says 70% of those survey say it makes "no difference" about whether they'll view an episode of an specific TV series. That number is down from 79% a few years ago.


And, for some, TV apps may be a turnoff: Theriault says  9% say having an TV  app makes them less likely to watch a TV show. That number had been 12% a few years ago.

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