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Study Finds Inbox Clutter Trumped by Time of Day

  • L'Atelier, Tuesday, October 23, 2012 5:19 PM

A study by GetResponse that analyzed how time of day impacts engagement metrics discovered that most email (39%) is sent in the morning. Conventional wisdom often suggests that marketers should mail at other times in order to avoid inbox clutter, but the study also found that the highest open and click-through rates for emails in the study were at 8am and 9am, when the inbox volume was high. 

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