Huffington Post contributor Zev Gotkin, founder of L'Mala, notes that local markets benefit from the online marketing industry growing exponentially in recent years. "As more and more businesses recognize the value of placing their brands at the forefront of the Web, many new companies are looking to fill their needs," he writes, noting that LocalVox, a local, social, and mobile marketing platform, just announced it raised $7.4 million raised in Series A funding, and has clients in New York such as Whole Foods, Chelsea Piers, Buffalo Wild Wings, and Sushi Samba.