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Obama Courts Digitally-Savvy Subscribers in Emails, Romney Employs Classic Direct Marketing Copy Strategy
- Direct Marketing News, Thursday, October 25, 2012 3:54 PM
Much has already been written about the subject lines and key performance indicators of the presidential candidates' email programs. Today, StrongMail VP of Marketing Services Kara Trivunovic analyzes the content strategy in a piece for Direct Marketing News. She found that Obama's emails were better attuned to a more digitally savvy subscriber base, employing tighter copy and more colloquial language. "If you look at the typical Romney email," Trivunovic said, "it's standard political letterhead, copy-heavy, and lengthy. It feels like a direct mail letter. It's where we were with email 10 years ago."
