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3 Tips for Using Data to Increase Relevancy

How relevant your email are impacts all your metrics, from open rate to conversion, unsubscribes to even deliverability. Make your emails more relevant with data, appended from external sources, applied from internal sources, and by making some calculated assumptions about your subscribers through behavioral lookalikes. 

Read the full article on the Silverpop blog.

Read the whole story at Silverpop Blog »

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