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Apple Plans Ad-Backed Music Service

  • Bloomberg, Friday, October 26, 2012 11:51 AM

Apple is reportedly moving full speed ahead with its plans for an ad-supported streaming radio service. That means intensifying talks with major music labels, and figuring out how to share ad revenue, Bloomberg reports. “A deal could be reached by mid-November, with Apple starting service in the first three months of 2013,” it reports, citing sources. Both Apple and record companies are being driven by a decline in music downloads, and a need to create new ways for customers to discover and buy music.

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