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Daily Deal Email Study: Sending on Wednesdays, "Free" in Subject Lines Boost Read Rates

Data on the engagement metrics of Daily Deals retailers analyzed by Return Path revealed that Wednesdays enjoy read rates at 12% higher, and also see 20% fewer messages ensared by spam filters. Monday is the least responsive day for Daily Deals emails. The study's surprising finding is that the word "Free" in subject lines not only did not increase spam rate, but it actually increased read rate by 12%. 

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