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Madison Ave. Enters Age Of Mobile

Now that the U.S. has finally entered the Mobile Age, The New York Times investigates how advertisers are adjusting. “Some mobile ads remain just miniature versions of ads on Web sites, an echo of the early days of the Internet,” it writes. “But increasingly, advertisers are tailoring ads to phones by taking advantage of elements like their ability to track location, make a call, show maps with directions and add calendar alerts.”

Read the whole story at The New York Times »

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