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Ramping up Email Volume for the Holidays? A Word about IP Warming

If you are planning on ramping up your email frequency for the holidays, know that sudden changes in your volume could lead ISPs to think you are a spammer and send more of your mail to the junk folder. The solution is IP Warming, or the gradual process (over a month or longer) of establishing a legitimate reputation in the eyes of the ISPs. 

Read the full story at the Lyris blog. 

Read the whole story at Lyris Blog »

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