If you are planning on ramping up your email frequency for the holidays, know that sudden changes in your volume could lead ISPs to think you are a spammer and send more of your mail to the junk
folder. The solution is IP Warming, or the gradual process (over a month or longer) of establishing a legitimate reputation in the eyes of the ISPs.
Read the full story at the Lyris blog.
Read the whole story at Lyris Blog »