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Email Address Acquisition Using Website Pop-Ups

22% of marketers polled in a recent Experian survey say that they use website popups for email acquisition. One retailer showed that the practice generated an 85% lift in valid email address acquisition. Success is a function of placement, functionality, content and measurement.

Read the full article on the Experian ChetahMail Blog.

Read the whole story at Experian CheetahMail Blog »

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