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Why 'E' In SEO Should Reflect Experience

Ben Potter would like to change the meaning of "E" in SEO from engine to experience, so the description would read search experience optimization, rather than search engine optimization. A subtle change, he admits, but the movement toward making it a better experience for searchers reflects the change. Optimizing the customer experience should lead the requirement to optimize the content for search engines. He tells us why experience matters, how SEO fits in, and how it all supports a customer-focused approach.

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