Around the Net
American Apparel CEO Says SANDYSALE Email Generated Tens of Thousands of Dollars
- Businessweek, Thursday, November 1, 2012 5:20 PM
In the wake of social media blowback at an email promoting a "SANDYSALE" to residents of the states impacted by Hurricane Sandy, American Apparel CEO Dov Charney responded that the email generated tens of thousands of dollars in sales. Charney attributed much of the negative reaction to the email to "25 bloggers who blew up," and defended his marketing staff saying, "I don’t think our marketing guys made a mistake. Part of what you want to do in these events is keep the wheels of commerce going."
