Remember how quaint it used to be when rock stars like Kurt Cobain used to do a live “unplugged” set on MTV? It almost always felt more visceral than when the musicians actually plugged
in all of their amps, guitars and wah-wah pedals and turned up the volume.
Turns out it doesn’t feel the same when Facebook goes, well, acoustic, courtesy of everyone’s favorite
hurricane, good ol’ Sandy. Once our power went out at about 6:30 p.m. Monday night -- thankfully, it came back at about noon today -- I needed Facebook more than ever, even as accessing it
became a supreme challenge.
Not even my fully charged cell phone, courtesy of the Callpod I got from Buddy Media at August’s Social Media Insider Summit, could fight through a troika of
severely damaged Verizon 4G, 3G, and 1X networks, that stubbornly refused to let crucial information flow through Moms of Pelham. What’s that, you ask? Our local Facebook repository for size 10
boys sneakers, where to get gas, free kids’ yoga classes so they don’t kill each other first, and, most importantly, who has power -- and who doesn’t.
So here’s what
I’m thinking: Facebook should build a proprietary communications backbone -- separate from electric, phone and cable -- and bury it where it can’t be felled by falling trees, so next time
I run out of candles, I can actually post about it, and people will actually get to read the post.
I’m kidding, of course -- wait? am I? -- but I couldn’t help but be struck by the
fact that just when we needed Facebook most, we couldn’t access it. Not Facebook’s fault, of course, but times like these help us realize just how high up in the hierarchy of
lifelines Facebook has become.. And yes, fans of other platforms, I am focusing on Facebook. For most of us suburban Moms – and I don’t think it’s all that different in other demos
– Facebook is where our neighbors are, and the most likely place to find out what’s really going on, with a little rumor and innuendo thrown in for good measure.
The last time I
was in a power outage of similar duration was during the ice storm. Yes, that Ice Storm. As it was the 1970s, the only information we got
came from our neighbors, epic treks into downtown New Canaan that sometimes started by car and ended on foot, and a battery-powered radio.
And suddenly, for the most part, that’s where
we were again. I first got word that power just might come back to our house today by people knocking on our door. First, it was a Village of Pelham worker who was clearing the tree that was leaning
precariously against the utility pole with the huge transformer on it. He said there were suddenly Con Ed trucks all over the place
The second was the neighbor one street over, who said that
Con Ed was testing all of the connections, and would soon flip the switch and see what happened. About 45 minutes later, just as I was loading the kids in the car for a charge-a-thon at our
friend’s power-drenched house, the lights came on. New habits die hard, so when I heard the hum of the cable box booting up, I went into the street to see whom I could tell. My neighbors pulled
in next door, and I shared the good news, face-to-face.
Later -- but not all that much later -- I went on Facebook, where I was among quite a few people who now not only had power but were
opening their homes to those who did not. Which is great, except that it poses a riddle: If everyone has power, why would they need to post about letting other people use it?
Think on that,
for a bit.