Around the Net
40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands
- ClickZ, Friday, November 2, 2012 4:31 PM
A new study from Blue Kangaroo, a deal search, discovery and organization tool, finds that 40% of consumers surveyed enjoy getting marketing emails from their preferred brands, and another 54% believe they are getting about the right amount of marketing emails each week. However, 43% admit that they overlook some marketing emails because of inbox clutter, and almost half believe managing the inbox is time consuming.
