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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

  • ClickZ, Friday, November 2, 2012 4:31 PM

A new study from Blue Kangaroo, a deal search, discovery and organization tool, finds that 40% of consumers surveyed enjoy getting marketing emails from their preferred brands, and another 54% believe they are getting about the right amount of marketing emails each week. However, 43% admit that they overlook some marketing emails because of inbox clutter, and almost half believe managing the inbox is time consuming. 

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