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NBCU, Amex Partner On TV Commerce Deal

NBC Universal is teaming with American Express to create a feature on social TV app Zeebox that lets TV viewers buy "products 'inspired by' NBC Universal programs directly from a mobile device while the programs are airing," writes Brian Steinberg. NBCU, which owns a share in Zeebox, is also working on more of such ad and retail packages.

Read the whole story at Advertising Age »

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