Who Buys Lottery Tickets?

  • November 12, 2012

Top 10 DMAs in which adults who bought a lottery ticket in the last 12 months reside:

  1. New York, NY 
  2. Detroit, MI 
  3. Atlanta, GA 
  4. Hartford & New Haven, CT 
  5. Syracuse, NY 
  6. Albany-Schenectady-Troy, NY  
  7. Springfield-Holyoke, MA 
  8. Cleveland-Akron (Canton), OH 
  9. Harrisburg-Lancaster-Lebanon-York, PA 
  10. Miami-Ft. Lauderdale, FL 

Source: GfK MRI’s 2011 Market-by-Market Study



2 comments about "Who Buys Lottery Tickets? ".
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  1. Michael Strassman from WGBH, November 12, 2012 at 10:15 a.m.

    gee, this is informative...not. before even looking at this, I assumed the profile was poor and urban and that there might be an interesting article with a social policy angle, but no, we don't even get the confirmatory income information. The give away, though, is that a couple of the top buying metro areas are noticeable for being 5th rate cities and incredibly depressed, namely #s 4, 7, 9, which tells you that we're talking about the urban poor here, not just urban.

  2. JD. Hunt from Hunt 5 Productions, November 12, 2012 at 12:06 p.m.

    From the North American State and Provincial Lotteries (NASPL.org):
    Who buys lottery tickets? I understand it's mostly poor people.
    A recent Gallup Poll on Gambling in America found that 57% of American adults reported buying a lottery ticket in the past 12 months. People with incomes of $45,000 to $75,000 were the most likely to play -- 65 percent had played in the past year -- while those with incomes under $25,000 were the least likely to play at 53 percent. Further, people with incomes in excess of $75,000 spend roughly three times as much on lotteries each month as do those with incomes under $25,000.

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