Century 21 is advertising in the Super Bowl next year for the second time in a row, returning with "a 30-second spot early in the third quarter, just a little past the end of the halftime show,"
writes Brian Steinberg. The real estate firm "will also be a presenting sponsor of part of [CBS'] pre-game broadcast and have its ads run throughout the day." The company cited an uptick in Web
traffic as a big motive for returning to the big game.
Read the whole story at Advertising Age »