• November 12, 2012

Qualcomm's new CMO Anand Chandrasekher said the company plans to promote more advertising, including to smartphone users, reports Fierce Wireless. Qualcomm hired him away from Intel in August. Chandrasekher said Qualcomm will work with its partners, including handset makers and carriers, to promote its brand (including its Snapdragon brand) to end users. But he described the effort as "opt-in," meaning Qualcomm won't require its partners to advertise the Qualcomm brand on their products. Chandrasekher declined to provide financial specifics about Qualcomm's ad push.