• The Drum, Sunday, November 11, 2012 3:06 PM

This week analysis have been predicting that the Financial Times could be sold for £1 billion, however one City analyst has claimed that Pearson, the owner of the Financial Times, has been pushing up the title’s price "aggressively" and "unsustainably", resulting in a ‘misplaced assumption’ that the company’s newspaper division is valued at £1 billion. Mark Braley, a Deutsche Bank analyst, researched the Financial Time’s readership levels, prospects, and pricing model after he was charged £353 for a subscription renewal.

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