Around the Net
Facebook Exchange Expands In EMEA, APAC
- AdExchanger, Sunday, November 11, 2012 3:11 PM
Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively reaching out to media trading platforms. Also at the AppNexus event, two marketers – one American, one European — shared case studies on FBX.
