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Cross-Channel Marketing Study Says Many Marketing Teams Poorly Equipped

  • CMSWire, Monday, November 12, 2012 4:22 PM

A study commissioned by ExactTarget and compiled by Forrester Research has surveyed 211 professionals on their attitudes about and readiness for cross-channel marketing. While over half of the participants believe that cross-channel marketing is important and 75% believe that they were well-prepared, the study revealed a slightly different story. Based on responses within the survey, only 5% were considered very well-prepared, 34% were adequately prepared, 37% somewhat prepared, and 24% less than somewhat prepared.

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