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How to Avoid the Holiday Inbox Rush if Yours is Not a Holiday Brand

With almost 15% of holiday shopping expected to be transacted online, and many offline retaielrs relying on email as well to drive store traffic, inbox activity is expected to reach new heights during the holiday season. Even if your brand isn't focused on the holidays, your email program nevertheless has to have a holiday strategy - if only to avoid the rush that could impact your own messages' results. 

Read the full article on the Real Magnet blog. 

Read the whole story at Real Magnet Blog »

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