As initially reported in OnlineMediaDaily on November 12, Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The Los Angeles-based company said it will use the funding to ramp up sales, marketing and engineering operations and expand its customer base.
Swrve’s system is aimed at helping app and game developers improve install and monetization rates by running sophisticated A/B testing scenarios on the fly.
It also provides analytics and audience targeting tools.
Along with its optimization platform, Swrve today introduced an integrated campaign tracker, allowing game developers to measure campaign performance and ROI on iOS devices. The new service will give users the ability to track real-time data on revenue generated by specific iOS-based campaigns, according to the company.
Prior Swrve investors include Swrve SV Angel, the founders of Mochi Media (Jameson Hsu and Bob Ippolito) and co-founders of Playfish, Sami Lababidi and Shukri Shammas.