Krista Neher names the seven biggest mistakes in social media and tells us how to avoid them, but the basic tips can apply to other media, such as search or creating content. Some mistakes are obvious, such as not having a plan, or a lack of optimization. Others, like posting whatever comes to mind, are just plain reckless. One of the most important and easily forgotten: Stay focused. Sometimes when marketers try to relate to everyone, the copy ends up talking to no one.