Consumers Rank Chick-fil-A #1 Chicken Chain

  • November 15, 2012

Chick-fil-A was voted favorite chicken chain in a national survey on restaurant preferences conducted by Market Force. 

The survey of more than 7,600 U.S. consumers, conducted in August, indexed the results to take into account their numbers of locations.

On this basis, among the 12 leading chains in the survey, Raising Cane's came in second overall, followed by Boston Market, El Pollo Loco, Zaxby's, Popeyes, KFC, Wingstop and Church's Chicken.

KFC came in first in terms of total number of votes (not indexed by location counts).

Market Force also asked consumers to rank the chicken chains based on attributes including food quality/taste, customer service, cleanliness, atmosphere and overall value. Chick-fil-A and Raising Cane’s were the favorites across the board. Chick-fil-A scored first place for customer service, high value and cleanliness, while Raising Cane’s was ranked first in food and atmosphere.

Zaxby’s ranked third in every attribute category, and Wingstop ranked fourth across the board. El Pollo Loco and Church’s chicken scored "fairly high" in thefood and value categories, reports Market Force, while KFC ranked in ninth place in both of those categories.



Looking at preferences by region, Chick-fil-A was tops in all regions except the South, where it was edged out by Raising Cane’s. Boston Market also had a strong showing, with a top-three ranking in every region. Popeyes was third in the Northeast and fourth in the West. Also making an appearance in the West was El Pollo Loco, which is headquartered in Orange County.

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