New York-based Joanne Davis Consulting is handling the search/review process, but the company would not say whether unbundling media is an option.
Michele DiNello, director of corporate communications at Subway, said a decision would be made in time to launch new advertising in the first quarter of 2005, but would not say whether fat-melting spokesman Jared will play a role in future campaigns.
Meanwhile, the National Legal and Policy Center Wednesday called on Milford, Conn.-based Subway to stop an ad campaign in Germany it deemed anti-American. Subway restaurants in Germany, it said, are utilizing tray-liners and posters promoting the film "Super Size Me."
The ads show an obese Statue of Liberty holding a package of fries and a hamburger and begin with the headline "Why Are Americans So Fat?" Next appears a Michael Moore quote: "The only time I have been scared for my life has been going through a McDonald's drive-thru."
The ads conclude urging consumers to watch "Super Size Me," "A true fat film by Morgan Spurlock ... Now in theaters!"