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- Search Engine Watch, Monday, November 26, 2012 1:53 PM
Brad Miller provides insight to help marketers make the correct decision on whether or not to use branded or non-branded search engine marketing strategies. He argues for both, providing details on advantages and disadvantages on strategies from bidding on branded terms to methods for testing variations. The informative article also covers dos and don'ts that marketers can apply across the board, and methods to gain other sources for data.
