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The Promise Of Indoor Mapping Services

  • USA Today, Tuesday, November 27, 2012 11:45 AM

Though they remain highly experimental, indoor mapping services hold huge promise for all manner of marketers. USA Today reports on one such service presently being testing at the Fernbank Museum of Natural History in Atlanta. ‘The museum introduced a new ‘you are here’ app feature this month that shows smartphone-toting visitors exactly where they are inside the museum,” it writes. “Using visitor traffic pattern data, the museum will determine the popular exhibits and where more internal advertising should go.”

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1 comment about "The Promise Of Indoor Mapping Services".
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  1. K Cruz from Ventana Media Group, November 28, 2012 at 8:54 a.m.

    I like this concept it's wide open to cross marketing but most importantly vertical education values if the Fernbank Museum can adopt to these values.

    Museums are not design for sales...but education.
    Even a museum can make money on education or sales at the gift shop or a plug for the coffee shop around the corner. Let's see if this shallow idea can grow.

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