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70% of Messages Marked as Spam are Legitimate Marketing Emails

According to the just-released "Email Intelligence Report" by Return Path, 70% of the email messages marked as spam are legitimate marketing emails. Consumers do not differentiate between unsolicited messages and those that they simply do not want to see in their inboxes, a situation that Return Path believes is contritubing to depressed deliverability.

Read the whole story at BtoBonline.com »

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