93% of families with school-aged children intend to purchase clothes, shoes, and school supplies this year, with 41.7% planning to buy electronics or computer-related equipment as well. This year, the average consumer plans to spend:
Tracy Mullin, NRF President and CEO, said "Though parents still spend the majority of their back-to-school budget on clothes and shoes, spending on electronics has soared in the past several years."
45.5% of parents surveyed said their teenagers would be spending their own money on back-to-school items. Teenagers who will spend their own money plan to spend an average of $84.58. And 23.3 percent of parents said that their 6-12-year-olds will spend their own money, spending $40.48 on average. Collectively, teens and preteens will spend $884 million of their own money on back-to-school this year.
15.1% of consumers started back-to-school shopping at least two months before school starts, 40.9% start shopping three weeks to one month before school begins, and 34.6% one to two weeks before.
You can find out more here.