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Q&A With Olivier Francois, Man Of The Day

Chrysler, LLC's automotive marketing star, Olivier François, talks music, advertising, brand value and identity in this QA. How did Chrysler get Clint Eastwood to do an ad? Same way the Repubs got him to do a bit with a chair: “talk to my people.” The most entertaining feature of the article is the slideshow: François with Sean Penn, Miss Italia, Matthew McConaughey, assorted molls and Hollywood types. There’s even a photo-of-a- photo of Burmese dissident Aung San Suu Kyi, whom I don’t think even François hangs with. So that may have been the photographic equivalent of a typo. 

Read the whole story at Detroit Free Press »

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