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Texting Twice As Popular as Mobile Email Among All Age Groups
- Experian Marketing Services, Monday, December 3, 2012 4:55 PM
This week marks the 20th anniversary of the first text message, making it ten years younger than email, yet - according to a study by Experian Marketing Services - twice as popular on mobile phones. The company has found that while the percentage of mobile users who engage in texting and email on their mobile phones varies by age group, the percentage who text is roughly twice as large as the mobile email users, regardless of age group.
